Contemporary Strategic Marketing 2e

Contemporary Strategic Marketing 2e

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An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/In order to compete effectively with the firms in the industry, a new rival would have to spend large amounts of money ... enter the market, there is the threat that someone may develop a new product or service that renders your own product obsolete. ... For example, the manual typewriter was superseded by the electric typewriter, which was in turn rendered obsolete with ... and so on) decided to manufacture and market complete mobile phones in competition with Nokia and Motorola.


Title:Contemporary Strategic Marketing 2e
Author: Ross Brennan, Paul Baines, Paul Garneau, Lynn Vos
Publisher:Palgrave Macmillan - 2007-10-12
ISBN-13:

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