Media and Market Forces

Media and Market Forces

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Contributed research papers of various seminars organized by Asian Mass Communication Research and Information Centre and Friedrich-Ebert-Stiftung.THE CODE FOR COMMERCIAL ADVERTISING ON ALL INDIA RADIO Code for Commercial Advertising over Radio and Television Definition a€” In this Code, unless the context otherwise requires a€” (i) The term aquot;Sponsored Programmeaquot;anbsp;...

Title:Media and Market Forces
Author: V. S. Gupta, Rajeshwar Dyal, Friedrich-Ebert-Stiftung
Publisher:Concept Publishing Company - 1997-01-01

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