Social - Local - Mobile

Social - Local - Mobile

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n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the a€˜SoLoMo synergiesa€™ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA a€“ a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.Amazon led the way with the Kindle Fire and Kindle Fire HD at competitive prices . Acer is ... Smaller tablets are better suited for shopping on the move and supplement larger devices, which are preferred a€œon the sofaa€, alongside the TV. A trendanbsp;...

Title:Social - Local - Mobile
Author: Gerrit Heinemann, Christian W. Gaiser
Publisher:Springer - 2014-11-20

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