Strategies for High-Tech Firms

Strategies for High-Tech Firms

4.11 - 1251 ratings - Source

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.Marketing, Economic, and Legal Issues P.M. Rao, Joseph A. Klein ... the iPhone 5 versus the Samsung Galaxy S III or the iPad versus the Kindle Fire HD; this is about customersa#39;attachment to the larger ecosystems that those devices inhabit.

Title:Strategies for High-Tech Firms
Author: P.M. Rao, Joseph A. Klein
Publisher:Routledge - 2015-01-28

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA