The Best of Inc. guide to marketing and selling

The Best of Inc. guide to marketing and selling

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Essays deal with marketing strategies, motivation, competition, product names, sales management, and product marketingaquot;We were selling thirty to thirty-five new Cadillacs a month, and I figured wea#39;d do ten to twelve Hondas, aquot; he recalls. aquot;We did ... Although Honda provided the insurance he needed, Mancuso is convinced that other Cadillac dealers regarded him as something of a turncoat. aquot;Before, I was ... So he hired a greeter to welcome arrivals, see that they were taken care of, Putting the Customer in the Drivera#39;s Seat / 83.

Title:The Best of Inc. guide to marketing and selling
Author: Inc. Magazine Editors, Prentice Hall
Publisher:Prentice Hall Direct - 1988-06-01

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