The Global Corporate Brand Book

The Global Corporate Brand Book

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This book explores the connections between corporate brands, reputation, perceptions and image and shows how reputation can be enhanced and brand equity strengthened over the long termThis book explores the connections between corporate brands, reputation, perceptions and image and shows how reputation can be enhanced and brand equity strengthened over the long term


Title:The Global Corporate Brand Book
Author: Michael Morley
Publisher:Palgrave Macmillan - 2009-05-14
ISBN-13:

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